Below You Will Find Different Direct Response Samples I’ve Written For Previous Clients Launching And Selling Online Courses

Crypto Investment Course — Full Sales Page

Full length crypto investment online course sales page which put students into a group teaching them how to view the crypto market and invest along-side them…

Connor Murphy PLF Launch — Part One

Part one (of 3) from YouTube super-star Connor Murphy’s (5+ million subscribers) sales page with VSL combo for his first online course product launch ever. It was a full Jeff Walker PLF product launch…

Connor Murphy PLF Launch — Part Two

Part two from Connor Murphy’s online course sales page with VSL combo…

Mental/Emotional Wellness Coaching — Tripwire Webinar Sales Page

A client in the mental/emotional wellness coaching space for women aged 35+ needed a long-form sales page for her tripwire product — a 1 hour webinar video. This helped her generate a buyers list. I then helped her launch and sell full online courses and group mastermind/coaching offers to this new, qualified buyers list…

Crypto-Focused Autoresponder — Opt-In Page

A crypto-focused client wanted an opt-in page to get people onto his autoresponder sequence which slowly indoctrinated them into joining his online course…

Highly Sensitive People — Lead Capture Page

A different client wanted a long-form opt-in lead generation page so her potential clients would join her free online course class…

Amazon Ranking Expert — eBook Giveaway Opt-In

Anthony Lee, Amazon ranking expert, needed a long-form opt-in lead generation page giving away a free “How To Rank Your Products On Amazon” type ebook…

Mental Health / Westberry Institute — Long-Form Sales Email #1

World-famous Westberry Institute of NY needed a number of welcome-series emails helping push traffic to a sales page for their new online course…

Mental Health / Westberry Institute — Long-Form Sales Email #2

A 2nd email (of 10) from the Westberry Institute’s welcome series autoresponder sequence — a story-telling email laced with their expertise and credentials throughout, helping push their list to a sales page for their full online course…

Connor Murphy PLF Launch — Value Delivery Email

An email sent after delivering 3 exclusive, value-giving videos to Connor Murphy’s audience. This built an “us vs them” feeling before making his course available for purchase…

Story-Driven Sales Email

A story-telling sales email helping sell Connor Murphy’s online course…

24-Hour Urgency Email

An urgency-laden “24 hours left” sales email to get sales from leads still on the fence during the 1-week open cart period throughout Connor Murphy’s first PLF online course launch…

FAQ Launch Email

An FAQ email used during Connor Murphy’s Jeff Walker-style PLF online course launch open-cart week…

Connor Murphy — Checkout Page

Everyone needs a strong checkout page reminding the customer exactly what they’re receiving, what their guarantee is, and re-enforcing the purchase with more social proof testimonials…

Connor Murphy — Thank You Page After Sale

An after-sale thank you page that reinforces the purchase decision and encourages the buyer to begin digging into the content. This creates commitment to the purchase and psychologically begins the job of reducing any future refunds…

Free Book + Shipping Offer — Retirement Annuities Sales Page

Sales page for a “free book, just pay S/H” offer for the largest seller of retirement financial annuities in the USA. He used this book as a tripwire before selling his audience a number of online courses in his catalogue. This sample also showcases my team’s direct-response web design capabilities…

Connor Murphy — Pre-Launch Content Piece

During Connor Murphy’s month-long online product launch following Jeff Walker’s Product Launch Formula, this is 1 of 3 pieces of pre-launch value-giving content designed to build reciprocity before the course was made available to purchase for 7 days…